The next best thing in internet advertising is already here with widgets. Widgets, also known as gadgets, are embeddable chunks of code  that can be implemented into any HTML coded site without any need for compiling from the end user. This means a lot of potential for creating intelligent, clever, and interactive widgets that could prove useful for many companies. When you buy space for an ad on another website, you are paying for prime real estate, depending how valuable that website is. Now as to how you want to develop that space is up to you. Many companies take the tired and ineffective approach of filling up those valuable spaces with banner ads. These ads are barely to  
completely non-interactive and the only people I can think of who would detract themselves from viewing their favorite site to click on banner ads are people with short attention spans.

Pueden parecer poco importantes, pero los widgets o también llamados gadgets son una de las formas más eficientes de distribuir contenidos. Pensemos por un momento en el número de veces al mes que visitamos nuestra tienda on-line favorita, y cuales son nuestros patrones de comportamiento. Independientemente del tipo de servicio que nos ofrezcan, no estamos permanentemente conectados para ver las últimas novedades, reduciendo el número de veces que estamos expuestos a los contenidos que tiene una correlación en una disminución de las compras realizadas.