The RSS hype has proven that it is here to stay. These days, RSS is quickly proving to be a real breakthrough in technology. Especially for the marketing industry, and with RSS everybody benefits. 
Need more proof? Here are 10 reasons why you should put RSS on your site:

1. It's easy and fast! Not to mention Free! You can use a free service like eBlogger and publish your Blog and RSS feed within minutes. You can even place or publish your Blog/RSS Feed on your own site without knowing 'html' or 'XML'.

2. Syndicate Your Content. RSS stands for 'really simple syndication' and it's just another way of passing along your information. With the popularity of 'MyYahoo' and the 'Firefox' browser (which has a built-in RSS feed reader) - syndicating your content has gotten even simpler.

The next version of Windows is reportly scheduled to have a RSS feature. If this happens - RSS will become a very valuable asset to everybody who takes advantage of it.

3. Viewer/Subscriber Feedback. Instant feedback from your subscribers or viewers is made easy with blogs. Creating trust and credibility is so much easier when there is immediate communication between the two parties.

4. Maximize Your Exposure. Blogs are an excellent way of maximizing your content exposure. Blog sites like Eblogger (owned by Google) even encourages you to use the 'adsense code' in your blogs. If you have a popular blog - this may bring in extra income.

5. Everyone Else is Doing It! This may sound a little bit cliche but nowadays you have to be constantly innovating and rennovating in order keep up with the competition. To remain competitive - RSS is a MUST for your site.

As you can see, RSS is here to stay. Therefore, investing in RSS feeds for your site would be a very profitable choice.