The RSS hype has proven that it is here to stay. These days, RSS is quickly proving to be a real breakthrough in technology. Especially for the marketing industry, and with RSS everybody benefits. 
Need more proof? Here are 10 reasons why you should put RSS on your site:

Everyday millions of users visit the popular video sharing website, www.YouTube.com on a regular basis to upload, view, and share video clips. However, in YouTube´s second year new functions were added to further enhance user abilities; the most popular being Real Simple Syndicaion (RSS) to subscribe to content feeds. RSS is an XML based format used for content distribution and syndication. Subscribing to RSS Feeds allows users the convienence of receiving custom, up-to-date videos without having to regularly check the site for updates.
RSS takes an innovative approach to YouTube marketing technology by allowing users the luxury of being able to customize the videos they choose and the convience of being alerted when new videos have been added without the hassle of having to browse millions of videos. YouTube offers several RSS feeds for categorized groups of videos such as: recently uploaded, top viewed, etc. as well as customized feeds for users and tags. In order to keep track of videos, RSS has proved to be a huge time saver for many users that choose to take advantage of the unique feature, seeing as to how the videos are convienently delivered straight to the users desktop. YouTube´s innovative approach of incorporating RSS will forever change the way we view videos, one video at a time.

Auction sites have found it mandatory to implement RSS feeds, in order to keep their users constantly informed. The Domain Name Aftermarket now keeps users updated on all of the most relevant, up-to-the-minute information via RSS feeds. As the name implies, The Domain Name Aftermarket (TDNAM), specializes in domain market resale. Whether you are in the market to buy now, bid on premier expired names at auction, make an offer, or even sell a domain, TDNAM is the place for you.
 
Keeping this in mind, with the fast-paced, ever-changing, domain resale market, TDNAM understands how vital it is to keep users updated frequently on all of the up-to-date information. That is why TDNAM has made it even easier for it´s users to buy and sell domains by incorporating RSS feeds, to keep users alert at all times. This comes at a convienence for the user because the user won´t have to waste time going to the website constantly, seeing as how the user can identify the particular content of their interest and have that content delivered directly to them via their RSS reader with any updates or changes as they happen. Therefore, users are constantly aware of what is going on at all times, which in this business is a must. Seeing as to how the RSS feeds are incorporated as an extreme advantage marketing tool that further enhances TDNAM´s website. Some of the most popular RSS feeds that TDNAM offers are: Recently Added Listings, Today\'s Featured Listings, Listings Ending Today, and Most Active Auctions. These RSS feeds further assist users to get the most out of their TDNAM experience.

Les 28, 29 et 30 novembre  et les 1er et 4 décembre 2006 se dérouleront à Paris les jounées Web 2.0.

Cet article publié par « Internet Actu » aborde les concepts de podcasting et vidéoblogging et l´evolution de leur diffusion sur le web.

« On s’était habitué au fait que la blogosphère se compose uniquement de textes et d’images. Mais l’écrit pourrait bien être en train de se faire - à nouveau - voler la vedette par le son et la vidéo. Bienvenue dans le monde du podcasting.”

Cet article publié par le Journal du Net synthétise quels sont  les principaux avantages de la technologie RSS pour le secteur de l´e-commerce. Malgré l´adoption du RSS par de nombreuses références de ce secteur, 2007 verra sans-doute se développer considèrablement cette technologie au-delà de l´e-commerce.

Las ofertas de empleo publicadas por el portal Infojobs estan disponibles en un canal RSS en la dirección: http://www.rssempleo.com/.

Sólo hace falta que el usuario determine un perfil de búsqueda y a continuación copiar y pegar la dirección (URL) en su lector RSS.

Este caso sugiere toda la eficacia de los feeds RSS en un sector que necesita sistemas de comunicación altamente flexibles y personalizables.

 

La utilización ampliamente difundida de lectores mp3 ha fomentado la aparición de contenidos audio en internet. Es así que el “podcasting” apareció hace dos años...

"Vous l'avez sans doute remarqué depuis plusieurs mois, le web se met à l'orange. Des petits rectangles de cette couleur fleurissent en effet sur les sites les plus divers, et, notamment les sites de presse. Avec, inscrit dessus, trois lettres mystérieuses pour le commun des internautes : RSS..."